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18-20

JUNE 

2

0

2

7

Where It All Began Logo

GRANGE FARM
CAMBRIDGESHIRE

HOW IT WORKS

A different kind of festival…

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Where It All Began is a new three-day independent music festival that brings together some of the UK’s most respected venues, promoters and artists.

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No headline chasing. No inflated line-ups.

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Just music, culture and community - built with care.

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WHY WE'RE DOING THIS

The grassroots music scene is under pressure.

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Venues are closing. Independent festivals are struggling. The people who create culture are being squeezed the hardest.

We’ve seen it first-hand.

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This isn’t about going backwards - it’s about building something better.

A festival that supports artists properly, shares opportunities more fairly, and puts value back into the scene.

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"MVT warmly welcomes the new new festival model for Where It All Began - it is an important opportunity unity to bring together independent musicians, venues, promoters, bookers, festivals and the whole eco system in which grassroots culture exists"

Mark Davyd - Music Venues Trust

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