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18-21

JUNE

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GRANGE FARM
CAMBRIDGESHIRE

HOW IT WORKS

A different kind of festival…

Where It All Began is a new four-day independent music festival that brings together some of the UK’s most respected venues, promoters and collectives - each programming their own spaces, their own artists, and their own audiences.

No headline chasing. No inflated line-ups.

Just music, culture and community - built with care.

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WHY WE'RE DOING THIS

The grassroots music scene is under pressure.

Venues are closing. Independent festivals are struggling. The people who create culture are being squeezed the hardest.

We’ve seen it first-hand.

This isn’t about going backwards - it’s about building something better.

A festival that supports artists properly, shares opportunities more fairly, and puts value back into the scene.

FIRST PHASE LINEUP

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"MVT warmly welcomes the new new festival model for Where It All Began - it is an important opportunity unity to bring together independent musicians, venues, promoters, bookers, festivals and the whole eco system in which grassroots culture exists"

Mark Davyd - Music Venues Trust

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